Tips To Grow Your Following Into An Instagram Beauty Influencer

By Kenneth Scott


Since the inception of the World Wide Web, many changes in the manner in which companies do business have taken place. Nowadays, the internet provides an excellent avenue through which companies can promote their products. With internet user numbers running into the billions, the opportunity for companies to solidify their customer numbers is immense. Among those taking advantage of the internet to grow economically are users with an entrepreneurial mindset. With smart phone sales soaring as time goes, you have the opportunity to reap big returns as an Instagram beauty influencer.

Years after its launch, Instagram continues to attract new users, surpassing some of the most popular social networking sites. Companies continue to use it to expand their markets with the help of influencers. These are users who are followed by millions of fellow users. The common trait among top influencers is the fact that they took time to grow and used certain strategies to do so.

If new to this trend, making your way to the top can undoubtedly be an uphill task. You have to start with the small following you have and make changes to the kinds of updates you post and the way you post them. This is where the real secret lies. Research indicates that up to fifty percent of Instagram users have active brand subscriptions. Influencing even a small percentage of this can put you in the footing to the stardom you need to start getting noticed by the same brands.

To begin your journey, you need to overhaul the kinds of materials you use for tutorials. As highly visual creatures, human beings love video tutorials. If you are a competent makeup artist, get a camera and record yourself toying with various makeup applications. To change your attitude, consider it your job. Invest in a quality camera and bring a friend to film you as you make your tutorials.

At the same time, it would not hurt to do a little research on the latest trends in the beauty industry. Once you get perfect at a particular style, film yourself and upload it to your page. Your followers will take note of it and invite their friends to start following you, growing your fan base by the day.

A good trait is learning to think outside the box. Take brainstorming sessions whenever you can to think of new ideas that you can introduce to your followers and the rest of the world at large. If a new style of applying a certain cosmetic comes up for example, make a new video to share it on your page.

It is also a good idea to caption every photo and video update you make. Inspirational quotes never fail when it comes to choosing captions. When updating, do not intensively focus on one brand unless paid to do so. Just list the products you used once your video comes to an end.

Potential customers never like having products shoved in their faces. Provided you inculcate a sense of simplicity, your numbers should soar. Ultimately, top brands will realize the influence you have over ordinary users who represent a potential customer base and approach you.




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